Plain old normal swimwear is so boring! You can barely tell the people apart, so much do they look alike. Now it's all changing. Enjoy your swimwear daily and read here about swimming fashion trends and new products.

New swimwear styles and colours designed for sun safety help express your individuality. Hooded garments are currently more in demand, but hard to find. Stinger Suits protect you from jellyfish stings, but difficult to find them with build-in hood. Swimshirts are so comfortable that many people wear them all day long, even when they are not swimming outdoors.

Water reflects over 80% of the sun's light, so you get hit with 180% (direct and indirect) sunlight. Getting a tan can lead to skin cancer and premature aging. Sun protective swimming clothes reduce exposure to a broad spectrum of UVA and UVB rays. We've compiled a lot of useful info for you.

Modest Swimwear

Are you looking for a comfortable alternative to skin tight garments? If you prefer modest swimwear over skimpy swimwear you can still have a lot of fun, possibly even more. Jeans and T-shirts are popular choices.

Waterwear

When a wetsuit is too warm or tight and when swimwear just not right, waterwear offers you convenience and sun protection. Waterwear is great for wet fun activities where you're in and out of the water a lot and want protection from sunburn or windchill. Ponchos are versatile hooded garments for all sorts of wet fun activities.